Emerson OxyBalance User Manual download pdf (Page 59)

MMiinnddSShhaarree WWoorrllddwwiiddee

, New York. Beth LeMessarurier, sr VP &

acct dir. — media svcs.

CIBA Vision Corp.: 11460 Johns Creek Pkwy., Duluth, Ga.

30097/Phone: (770) 476-3937. Joseph T. Mallof, pres-N. Amer. Bus;

Julie Collins, dir-cons mktg.

GGrreeyy WWoorrllddwwiiddee

, New York. Milt Weinstock, exec VP-global

acct dir. — Focus Dallies, FreshLook, Night & Day contact lens-

es.

Gerber Life Insurance Co.: 1131 Mamaroneck Ave., White Plains,

N.Y. 10605/Phone: (914) 272-4000. Wesley David Protheroe, pres;

Peter Mendelson, sr VP-dir mktg.

IInn--hhoouussee..

Novartis Animal Health U.S.: 3200 Northline Ave., Ste. 300,

Greensboro, N.C. 27408/Phone: (336) 387-1000. Andy Ferrigno, dir-

mktg; Darrell Klug, dir-mktg parasiticides.

IInn--hhoouussee..

— Deramaxx, Atopica, Adequan, Clomicalm,

Percorten V, Ethicon, Sentinel, Interceptor, Capstar, Program,

Milbemite.

CCoollllee && MMccVVooyy

, Minneapolis. Janet McGrath, chief strategic

officer; Tom Lindell, pr sr consultant. — Deramaxx.

Novartis Consumer Health: 200 Kimble Dr., Parsippany, N.J.

07054-0622/Phone: (973) 503-8000. Paul Choffa, CEO; Lynne

Millheiser, sr VP-OTC bus unit; David Yates, sr VP-Gerber; Jim

Lawenda, dir-media & adv svcs-OTC.

AArrnnoolldd WWoorrllddwwiiddee

, New York. Barry Silverstein, exec VP & grp

dir. — Tavist, Theraflu, Triaminic.

DDDDBB CCoorrbbeetttt WWoorrllddwwiiddee HHeeaalltthhccaarree CCoommmmuunniiccaattiioonnss

Chicago. Charles Austin, sr VP. — Denavir, Transderm Scop.

GGrreeyy WWoorrllddwwiiddee

, New York. Donna Jackson, exec asst acct

coordinator. — Benefiber, Cruex, Desenex, Ex-Lax, Gas-X, Lamisil

AT, Maalox, Stride Guard.

NNoobbllee BBBBDDSS

, Chicago. Elizabeth Sanderson, pres. — Gerber

baby food, Gerber Wellness.

Novartis Pharmaceuticals Corp.: 59 Route 10, East Hanover,

N.J. 07936/Phone: (973) 781-8300. Paulo Costa, pres & CEO;

Deborah Dick-Rath, exec dir-global adv; David Epstein, head-

oncology bus unit; Larry Perlow, exec VP & gm-mature prods;

Kurt Graves, VP-mass mktg & brand mgmt bus unit; Doug Saltell,

VP-neuroscience bus unit; Debbie Dunsire, VP-oncology bus

unit; Anthony Venditti, VP-new prod commercialization; Barbara

Rosengren, VP-new prod mktg; Cynthia Hogan, VP-

pediatrics/respiratory/dermatology; Mark Iwicki, VP-gastrointesti-

nal/bone/analgesic; Flemming Ornskov, VP-cardiovascular/meta-

bolic.

AAllcchheemmyy

, New York. Rich Pounder, pres & CEO. — Foradil,

Lamisil, Starlix.

CClliinnee DDaavviiss && MMaannnn

, New York. Carol DiSanto, dir-client svcs.

— Foradil, Prexige.

CCoommmmoonnHHeeaalltthh

, Morristown, N.J. Matt Giegerich, pres & CEO;

Bruce Epstein, pres-Noesis Healthcare Interactions. — Elidel,

Zometa.

DDeeuuttsscchh

, New York. Val Di Febo, mg ptnr & gm. — Lamisil

Tablets, Zelnorm, Diovan.

EEuurroo RRSSCCGG AAddrreennaalliinnee

, New York. Terry Gallo, pres; Lori

Pepper, sr VP. — Stalevo.

EEuurroo RRSSCCGG LLiiffee CChheellsseeaa

, New York. Ed Stapor, pres; Pamela

Pinta, exec VP & dir client svcs; Jennifer Wohl, acct super-

Comtan/Stalevo; Robert Schaffer, sr VP-Ritalin LA/Focalin —

Comtan, Focalin, Ritalin LA, Triple Combination.

FFCCBB HHeeaalltthhccaarree

, New York. Tom Domanico, chmn, CEO & ww

creative dir; Dana Maiman, pres & CEO — Exjade (prof ).

HHaarrrriissoonn && SSttaarr BBuussiinneessss GGrroouupp

, New York. Aredia: Blair Price,

grp acct super; Zometa: Kevin Murtha, grp acct super. — Aredia,

Zometa.

IInntteeggrraatteedd CCoommmmuunniiccaattiioonnss CCoorrpp..

, Lawrenceville, N.J. Steve

Vivano, exec VP & dir-acct svcs; Rich Minoff, sr acct coordina-

tor. — Apligraf, Certican, Desferal, Exelon, Foradil, Lamisil,

Miacalcin, Neoral, Sandostatin, Sandoglobulin, STI, Simulect,

Trileptal, Zomaril.

33 J.C. Penney Co.

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$29,835 $21,530 38.6

Sunday magazine . . . . . . . . . . . .2,499 2,820 -11.4

Newspaper . . . . . . . . . . . . . . . .117,537 110,489 6.4

National newspaper . . . . . . . . . . . .893 962 -7.1

Outdoor . . . . . . . . . . . . . . . . . . . . . .279 376 -25.7

Network TV . . . . . . . . . . . . . . .143,247 143,089 0.1

Spot TV . . . . . . . . . . . . . . . . . . . .2,412 3,122 -22.7

Syndicated TV . . . . . . . . . . . . . . . . .787 6,169 -87.2

Cable TV networks . . . . . . . . . .35,518 32,683 8.7

Network radio . . . . . . . . . . . . . .24,422 22,366 9.2

National spot radio . . . . . . . . . .10,534 13,012 -19.0

Internet . . . . . . . . . . . . . . . . . . .21,662 9,656 124.3

Spanish-language TV . . . . . . . .19,919 19,319 3.1

Business publications . . . . . . . . . . .357 499 -28.4

Measured media . . . . . . . . . .409,901 386,089 6.2

Unmeasured media . . . . . . . .614,852 579,133 6.2

Total . . . . . . . . . . . . . . . . . .1,024,753 965,222 6.2

By brand 2003 2002 % chg

J.C. Penney Co. dept stores . .402,317 382,563 5.2

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$17,786 $17,633 0.9

Earnings . . . . . . . . . . . . . . . . . . . .-928 405 NA

U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . .17,786 17,633 0.9

Income cont. oper . . . . . . . . . . . . .364 285 27.7

Headquarters

J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024-3698/Phone:

(972) 431-1000.

Notes

J.C. Penney is selling its troubled Eckerd Drug Stores to CVS

Corp. and Jean Coutu Group. Eckerd, bought by the retailer in

1996, grew to 2,600 stores in 20 states but suffered heavy losses in

2003 on sales of $15.1 billion. Eckerd is treated as a discontinued

operation in J.C. Penney’s financial data. J.C. Penney for 2003

reported spending about a quarter of its advertising costs on its

catalog, same as 2002.

Personnel, brands, agencies

Corporate: Allen Questrom, chmn & CEO; Vanessa Castagna,

chmn & CEO-J.C. Penney stores, catalog & internet; Ken Hicks,

pres & chief operating officer-J.C. Penney stores & merch opers;

Mike Boylson, exec VP & chief mktg officer; Michael Cape, VP

& dir-brand mktg & graphic design; Leslie Palmer, VP & dir-cre-

June 28, 2004 | Advertising Age |59

100LEADINGNATIONALADVERTISERS

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